Legal

Privacy Policy

Last updated: May 2026

This Privacy Policy explains how Gregory Omeonga trading as The Apex Labs ("Apex Labs", "we", "us", or "our") collects, uses, and protects your personal information when you visit theapexlabs.co.uk or engage with our services.

Questions? Contact us at hello@theapexlabs.co.uk.

1. Who We Are

Apex Labs is a UK-based AI automation consultancy operated by Gregory Omeonga trading as The Apex Labs. Our registered business address is Unit 166988, PO Box 7169, Poole, BH15 9EL.

We are the data controller for personal information collected via this website and in connection with our services. You can reach us at hello@theapexlabs.co.uk.

2. What Data We Collect

Information you provide directly

  • Full name
  • Email address
  • Phone number
  • Job title and company name
  • Any information you share in enquiry forms or during discovery calls

Information collected automatically

When you visit our website, we may automatically collect:

  • IP address and approximate location
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring URL

3. Why We Collect It

  • To respond to your enquiries and book discovery calls
  • To deliver our AI automation services under a client agreement
  • To send marketing communications where you have given consent
  • To improve our website and understand how visitors use it
  • To comply with our legal and regulatory obligations

4. Legal Bases (UK GDPR)

We rely on the following legal bases to process your personal data:

Consent: Where you have opted in to receive marketing communications.
Contract: Where processing is necessary to deliver services you have engaged us to provide.
Legitimate interests: Where we have a legitimate business interest in processing your data, such as improving our services or preventing fraud, and your interests do not override ours.
Legal obligation: Where we are required to process your data to comply with UK law.

5. How Long We Keep Your Data

We retain personal data only as long as necessary for the purpose it was collected. In most cases this means:

  • Client and contract records: up to 6 years after the end of the engagement (UK tax and legal requirements)
  • Enquiry and contact form data: up to 2 years if no engagement follows
  • Marketing consent records: until you withdraw consent

After the applicable retention period, data is securely deleted or anonymised.

6. Who We Share Your Data With

We do not sell your personal data. We may share it with trusted third-party service providers who assist us in delivering our services, including:

  • AI platforms (including Anthropic and OpenAI) — for building and running AI automations
  • Cloud computing and hosting services (including Netlify)
  • Communication and scheduling tools (including email platforms and Calendly)
  • Automation software platforms used to build client workflows

All third parties are required to handle your data securely and in compliance with applicable data protection law. Where data is transferred outside the UK, appropriate safeguards are in place.

7. Your Rights Under UK GDPR

As a UK data subject, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Rectification: Ask us to correct inaccurate or incomplete data.
Erasure: Request that we delete your personal data, subject to legal retention requirements.
Portability: Receive your data in a structured, machine-readable format.
Objection: Object to processing based on legitimate interests or for direct marketing.
Restriction: Ask us to restrict processing in certain circumstances.
Withdraw consent: Withdraw marketing consent at any time without affecting prior processing.

To exercise any of these rights, email us at hello@theapexlabs.co.uk. We will respond within 30 days.

8. Cookies

Our website may use essential cookies to ensure the site functions correctly. We do not currently use advertising or analytics cookies. If this changes, we will update this policy and request your consent where required.

9. How to Contact Us

For any privacy-related questions or to exercise your rights:

Gregory Omeonga trading as The Apex Labs

Unit 166988, PO Box 7169

Poole, BH15 9EL, United Kingdom

Email: hello@theapexlabs.co.uk

10. How to Complain to the ICO

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO):

Website: ico.org.uk

Helpline: 0303 123 1113

We would appreciate the opportunity to address any concerns before you contact the ICO.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.